Forecast to eclipse Miami, half its size, US city of Las Vegas’ hotel average daily rate is set to climb to the highest Super Bowl weekend level at USD 573 for February 9-11.

The Average Daily Rate (ADR)  for hotels in Las Vegas is forecast to reach USD 573 for upcoming Super Bowl weekend on February 9-11, the highest level for any Super Bowl weekend on record.

According to the Tennessee-headquartered analytics company STR, this significant spike in market is projected for a Friday through Sunday night occupancy of 87.9 pc. That level combined with an ADR of USD 573 would result in revenue per available room (RevPAR) of USD 504. 

For comparison, the Formula One Vegas Grand Prix that took place in November 2023 produced an actualised ADR of USD 502, netting a RevPAR of USD 390 over the Thursday through Saturday period.

The statement adds that Miami in 2020 held the record for the highest Super Bowl ADR and RevPAR level. A significant difference between the two destinations is size, as Las Vegas, the largest market in the US with 393 hotels accounting for 172,707 rooms, is well over twice the size of Miami in terms of rooms inventory.

“The Super Bowl’s unique volume of demand, driven by not only the game but the leadup festivities, as well as the attractions Las Vegas has to offer, is the perfect recipe to drive record-breaking prices. While the F1 Vegas Grand Prix impact was the greatest on and around the Las Vegas Strip, the reach and impact of Super Bowl LVIII will spread to areas well beyond the Strip,” says Chris Klauda, STR’s Senior Director of Market Insights.