Three Dubai hotels will be reflagged to J W Marriott and Autograph Collection brands, taking total number of Marriott Group properties to over 50 in Dubai.

Abu Dhabi National Hotels (ADNH) has announced plans to reflag three of its Dubai properties under Marriott’s JW and Autograph Collection brands.

According to a press statement, from January 1, 2024, the Address Dubai Marina will be known as the JW Marriott Hotel Marina, while the Vida Downtown Dubai Hotel will become Hotel Boulevard, Autograph Collection and Manzil Downtown Dubai Hotel will be rebranded as the Heritage Hotel, Autograph Collection.

In the statement, ADNH adds that as part of the rebranding process “each property will undergo carefully planned enhancements to deliver tailored and world-class experiences”.

The group owns other significant properties in the region through its hotel division, including the Ritz-Carlton Abu Dhabi Grand Canal, Park Hyatt Abu Dhabi Hotel and Villas, Sheraton Abu Dhabi Hotel and Resort, Le Meridien Abu Dhabi, Radisson Blu Abu Dhabi Corniche, and Sofitel Dubai Jumeirah Beach.

“The UAE is our largest market in the Middle East and our success in this market stems from our collaborations with world-class owners and developers such as Abu Dhabi National Hotels. These deals reflect our conversion friendly strategy, and our teams are committed to efficiently transitioning the three properties. With the addition of these hotels, we are excited to further expand our footprint in Dubai where we currently have a portfolio of more than 50 properties,” says Jerome Briet, Chief Development Officer, Europe, Middle East and Africa, Marriott International.

Marriott recently opened its first resort property in Dubai, with the unveiling of Marriott Resort Palm Jumeirah.