African Travel & Tourism Awards sponsored by World Travel Market Africa (WTM), Africa Travel Week is searching the continent for the most compelling and inspiring storytellers. The 2023 Awards will honour the storytellers who are motivating people to travel to Africa under the subject ‘Rooted in Africa’.
“The African Travel & Tourism Awards presented by WTM Africa aim to shine a spotlight on expectational individuals and businesses who are shaping and transforming the industry through the tourism stories they tell,” says Megan De Jager (née Oberholzer), RX Africa Portfolio Director of Travel, Tourism & Marketing.
“These annual awards serve as a platform for worthy initiatives to receive well-deserved international recognition, but also to showcase the African continent as a varied destination brimming with soul-stirring experiences” De Jager adds.
Participants can focus on nine categories for the awards for the year 2023. These include:
- Most Compelling Tourism Story
- Most Compelling Technology Story
- Most Compelling Agency Story
- Most Compelling Digital Campaign Story
- Most Compelling Responsible Tourism Story
- Most Compelling Adventure Story
- Most Compelling Foodie Story
- Most Compelling Inclusive Story
- Most Compelling Luxury Story
The entries will be evaluated by nine experts of the related subject by a separate panel on various factors such as tone, visibility, messaging and perception of the brand or campaign.
The nominees will be notified on February 28, 2023, earning them a spot at the Awards banquet. Along with it, the winners of each category will be able to compete in the World Travel Market London’s International Travel & Tourism Awards. The deadline for the following entries have been restricted to January 31, 2023.
“We have seen the world of tourism and events reopen and reignite. Through these awards, we aim to recognise the industry campaigns and initiatives that have played an integral part in the revival and recovery of our beautiful industry. It is time to celebrate those industry leaders and pioneers who continue to pave the way for others to succeed,” says Carol Weaving, MD South Africa for RX Africa. Interested participants can register at the WTM Africa website.