As South Africa officially removes all remaining Covid-19 regulations, RX Africa has launched an early-bird event that will give exhibitors the chance to book spots for Africa Travel Week 2023, which is expected to be bigger and better than ever before.

For exhibitors wanting to secure their spot for Africa Travel Week 2023, including headline shows WTM Africa and ILTM Africa, RX Africa has launched a limited-offer early-bird special event, giving them the opportunity to book their tables before the end of July.

Both the shows will return once again in the Host City of Cape Town, where WTM Africa will take place at the CTICC from April 3 to 5, 2023, and ILTM Africa at Kirstenbosch National Botanical Gardens from March 31 to April 2, 2023.

“We are excited that South Africa has lifted all remaining Covid-19 restrictions for travel as well as for events and conferences. Now that events are well and truly back, it’s the perfect time to remind exhibitors that there is still time to take advantage of the early-bird special for the 2023 show, which promises to be bigger and better than ever before,” says Megan De Jager, Portfolio Director, Travel, Tourism & Creative Industries Portfolio at RX Africa.

“Next year will be a bumper year for travel and tourism to and from Africa, so we want to give the industry time to budget, get ready and enjoy the best return on investment of their attendance at trade shows,” De Jager adds.

The theme for Africa Travel Week 2023 will be Colour your World, which will be a reminder to the travel industry of the benefits that travel and tourism offer in bringing cultures together, expanding people’s horizons, creating jobs, and developing a more inclusive, diverse and ultimately better world.

However, according to De Jager the concept behind the theme goes much further than that. She says that different colours have determined tourism marketing in the past few years. Take for example Green tourism allows us to protect our environment and communities, while ‘pink tourism’ makes the world a more inclusive place. Also, currently the emergence of orange tourism is being seen as a celebration of culture, identity, heritage, and creativity.

Africa Travel Week 2023, will explore all the different colours in tourism and highlight the importance of each through its various conferences: IBTM Africa, EQUAL Africa and the African Tourism Investment Summit.

The African Travel and Tourism Awards will also return to award the incredible marketing campaigns that have been developed by and for the travel and tourism industry.

RX says that Africa Travel Week’s www.atwconnect.com, a vibrant digital resource brimming with valuable articles, updates, and expert-led podcast sessions, will be bringing resources focused on how one can ‘colour your world’ through tourism.

Those within the industry will be up to speed with further updates by regularly checking ATW Connect, signing up to the mailing list, and joining their social media channels on Facebook, Instagram and LinkedIn.

“It has been a tough couple of years for everyone in the industry, but now that Covid-19 restrictions have been lifted, the future is looking bright,” says De Jager.