The Karaoke Display began with a countdown that included sneak peeks at Yas Island attractions
Months after the successful release of its most recent 90s-inspired musical hit, Yas Yas Baby, Yas Island, the hub of entertainment in the Gulf Cooperation Council countries, has transformed the world’s tallest building Burj Khalifa in Dubai, its sister emirate, for hosting the “World’s Biggest Karaoke Display”.
Yas Island has invited a multitude of spectators to sing and dance to this year’s summer song as the party got started by projecting the exciting new campaign onto the tallest tower in the world.
The show began with a countdown that included sneak peeks at Yas Island attractions before the crowd heard the song’s recognisable beat and the lyrics lighted across the screen, inviting everyone to sing along.
According to a press release, Yas Yas Baby was an innovative new campaign which encouraged tourists to take a “break like they mean it” at the top-notch location by highlighting the limitless pleasures accessible there. The vibrant campaign had a music video aesthetic which showed a group of enthusiastic boys and girls dancing their way past some of Yas Island’s most famous landmarks, the press statement adds.
The Karaoke Display began with a countdown that included sneak peeks at Yas Island attractions before the crowd heard the song’s recognisable beat and the lyrics lighted across the screen, inviting everyone to sing along. Along with a countdown to the release of the song, Yas Island’s biggest attractions such as Yas Waterworld, Ferrari World, Warner Bros and World Abu Dhabi also appeared on Burj Khalifa.
Yas Island has continued to have success with this campaign, which within 48 hours of launch received 20 million views. The entertaining movie showcases to tourists all that this exciting location has to offer, including luxury hotels, beaches, amusement parks and more. The charismatic stars of the music video also bring back memories with their iconic 90s dance skills.
