Yas Island, Abu Dhabi’s top leisure and entertainment destination, has launched another enthralling campaign dubbed “Yas Yas Baby” in an integrated roll-out inspired by the award-winning 1990s hit tune, “Ice Ice Baby”, building on last year’s spectacular throwback campaign “Stayin’ On Yas”.
The innovative new campaign encourages tourists to take a “break like they mean it” at the top-notch location by highlighting the limitless pleasures accessible there, says a press release. Yas Island offers a wide variety of activities, including world-class theme parks, a racing track, fine restaurants, golfing and luxury hotels. The vibrant new campaign, which has a music video aesthetic shows a group of enthusiastic boys and girls dancing their way past some of Yas Island’s most famous landmarks including Warner Bros World Abu Dhabi, Ferrari World Abu Dhabi, Yas Waterworld, Yas Mall, the iconic W Abu Dhabi Yas Island, Yas Marina Circuit and Yas Bay Waterfront.
The destination’s most recent 90s-inspired music video, which showcases what fun vacations should look like and offers an entertaining adventure with fun lyrics is poised to surpass its 2021 Bee Gees-inspired music video in popularity, which reached over 9 million viewers and nearly 7 million in its first week.
“We are very excited to put a Yas Island spin on the iconic 1990’s hit and turn it into this year’s snappy summer staycation anthem,” says Liam Findlay, CEO of Experience Hub, the trade and promotion arm of Yas Island and a subsidiary of Miral. “We believe the power of music has an emotional and intrinsic resonance with people and ‘Yas Yas Baby’ is a continuation of the destination’s musical journey, highlighting Yas Island’s energy through its fun rewritten lyrics. We are looking forward to seeing everyone singing and dancing along to this awesome take on a classic tune,” adds Findlay.