Miral says that the two destinations are further expanding its portfolio of leisure, culture and entertainment offerings
With over 35,000 industry professionals from 184 countries in attendance, destination partner Miral Destinations showcased the latest developments for Saadiyat Island and Yas Island Abu Dhabi at the World Travel Market 2023, held in London from November 6 – 8.
In a press statement, Miral says that the two destinations are further expanding its portfolio of leisure, culture and entertainment offerings with the signing of a memorandum of understanding (MoU) with industry players in the United Kingdom market. The business collaborations aim to promote Yas Island Abu Dhabi in the UK market to generate bookings, where travellers can stay longer at Yas Island Abu Dhabi and experience the variety of world-class theme parks, entertainment options, sporting facilities, shopping, dining and upmarket hotels.
Miral says that the 30 winners of its contest will be flown to Saadiyat Island for a three day trip. The competition aims to inspire future travels to Saadiyat Island Abu Dhabi based on their experiences.
Liam Findlay
“As with every year, we take pride in being present amongst key industry players at WTM 2023, extending our achievements for Yas Island Abu Dhabi and Saadiyat Island Abu Dhabi on a global travel and tourism platform. As we continue to connect with our international travelers, we remain focused on presenting tailored experiences and family-friendly packages that resonate with every preference. Likewise, we are pleased to be signing strategic partnerships further extending our offerings to key source markets that enjoy our award-winning offerings year-on-year,” says Liam Findlay, CEO of Miral Destinations.
“We are delighted to have seen the growing success of our international campaigns for this year, with Yas Island’s CIO campaign with Jason Momoa, and we look forward to reinforcing Saadiyat Island’s position on the global map of culture and leisure, following its recognition as the ‘Middle East’s Leading Beach Destination’ for the 12th consecutive year,” he adds.
The statement adds that Miral Destinations has been presenting visitors and international travellers with world-class offerings and fully inclusive stays across two leading destinations. Following the opening of SeaWorld Yas Island, the destination continues to raise the bar for travellers with leisure and entertainment experiences.
Visitors of WTM 2023 were provided a first-hand view of Yas Island’s top-notch attractions, featuring renowned entertainment venue Etihad Arena and Yas Marina Circuit, Yas Island’s crown jewel which plays host to the annual F1 Abu Dhabi Grand Prix, adds the statement.
It goes on to say that neighbouring beach destination Saadiyat Island is also fast gaining international acclaims with its offerings of world-acclaimed museum Louvre Abu Dhabi and leading luxury hotels and resorts.
