The Southern MICE Expo has been organised in order to position the Southern Region of the country as a MICE
Sri Lanka Convention Bureau (SLCB) is set to host the maiden Southern MICE Expo 2024, that is scheduled to take place from May 27 to May 31 in Galle, in southern Sri Lanka.
According to a press statement by SLCB, the Southern MICE Expo has been organised in order to position the Southern Region of the country as a leading destination for Meetings, Incentives, Conferences and Exhibitions Events (MICE). The Expo will offer a unique platform for international MICE agents and media professionals to discover the vast potential of the region for MICE tourism.
The statement adds that the event will be organised in collaboration with the Ministry of Tourism and Lands and it aims to elevate the region’s appeal for overseas visitors.
The organisers say that following the success of the Colombo MICE Expo and the positive response to the Northern MICE Expo, the Southern Region has also been identified as an ideal hub for business tourism.
Thisum Jayasuriya
“The Southern Region with its distinctive blend of vibrant culture and coastal beauty, provides an idyllic MICE destination with immense potential to reach the world through people’s social media feeds. We are moving away from the traditional way of doing things and offering more immersive experiences that include local businesses and communities. The SLCB extends its fullest support to any international agent who is interested in participating in this event,” says Thisum Jayasuriya, Chairman of the Sri Lanka Convention Bureau.
Focussed on sustainability, the expo will aim to uplift local economies and leaving a lasting and prosperous impact on local businesses, says SLCB, adding that it has started hosting expos in various parts of the island not only to highlight that particular region but also to facilitate in uplifting the local economy.
SLCB says in its statement that its business to business meetings will facilitate meaningful connections between local MICE service providers, including hotels, venue providers, and operators and the attending buyers.
To encourage participation, by MICE travel agents from foreign countries, the SLCB is offering a subsidised package to MICE operators and travel agents who are based in Colombo, inviting them to explore the Southern Region and engage in the B2B sessions during the expo. The agents interested in participation can register on the website of the convention board.
SLCB says in its statement that, “in a world where the dynamics of conventions and meetings are rapidly changing, the Southern MICE Expo 2024 aspires to be more than just an event. It serves as a gateway to unparalleled experiences, supporting local economies and leaving a lasting impact.”
