WTM Africa, one of the leading inbound and outbound B2B travel trade show has begun in South African city of Cape Town, bringing together exhibitors and buyers from across the world.

After huge success with the virtual Africa Travel Week that attracted over 1,000 participants, 4,000 conference session views and 3,000 prescheduled video meetings, WTM Africa and ATW, Africa’s leading inbound and outbound b2b travel trade show, has begun in the in-person format, after being held virtually April 4 and 5.

The 3-day event is being held at the Cape Town International Convention Centre in Cape Town. The event is packed with activities like conference sessions with speakers from around the globe, face-to-face networking, the African Responsible Tourism Awards, press conferences and more.

WTM this year will provide an opportunity to showcase exhibitors their products to over 6200 international travel professionals from 100 different countries over three days. The key industry buyers who are attending will represent more than 47 countries.

Last year, WTM Africa welcomed as many as 6,263 industry professionals from the travel industry globally in which, 4,362 of these attendees are trade visitors (buyers). The popularity of the show was demonstrated again this year with a 6 pc increase in travel professionals attending. The top industry sectors represented included adventure travel, safari holidays, business tourism and city breaks.

The organisers say that they are looking forward to a very successful event. “Our focus has always been to ensure the best return on investment for our clients. Africa Travel Week 2022 will enable education and content sharing as well as networking, providing the opportunity to meet and discuss business, leading to contracts being signed whilst expanding connections,” says Megan Oberholzer, director, Travel, Tourism and Creative Industries, at Reed Exhibitions.