“Luxury doesn’t necessarily have everything to do with the amount of money something costs, but really the quality of the experience that is offered,” says Anthony Berklich, a luxury travel expert and host of Africa Travel Week’s (ATW) recent virtual master-class The Luxury Traveller.

With luxury travel predicted to be the first to rebound as travel restrictions ease, ATW is focusing on rebuilding the luxury travel market of Africa, setting its sights on creating a high quality show experience for international buyers and African exhibitors at the International Luxury Travel Market Africa (ILTMA), set to run from April 07-09, 2021 at the Cape Town International Convention Centre (CTICC).

“The plan for next year’s live show is to ensure that the leaders of the African luxury travel market have every opportunity to re-connect, build relationships and grow their business,” says Megan Oberholzer, portfolio director, travel, tourism and creative industries, Reed Exhibitions. “This will allow for ease of access and greater networking opportunities alongside its sister show, WTM Africa, which will run concurrently,” she adds.

To ensure that ILTMA retains its exclusivity and complies with safety regulations, an exclusive LUXE pocket with private access will be created on the show floor.

“The effect of the global travel restrictions has not only had an impact on well-heeled travellers, but it has severely impacted the many millions of small businesses, communities and families that depend upon them. It is imperative that we create an environment that is conducive to the recovery of our industry,” says Oberholzer.