Interview with Sheema Vohra, Managing Director, Sartha Global Marketing

/ New Delhi

The United States has seen one of the fastest recoveries in the Indian outbound market with traffic in 2022 crossing 80 pc of the 2019 levels. Sheema Vohra, Managing Director of Sartha Global Marketing that represents Brand USA in India, tells India Outbound that leisure and family travel have led the revival. She adds that the Indian travellers are now travelling for longer stays and seeking more outdoor and adventure activities.



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