Interview with Giorgio Palmucci, President, ENIT, Italian State Tourist Board


Though other European countries and the USA remain its largest source markets, Italy is increasingly turning towards Asia, notably India to boost its tourism industry. In an interview with India Outbound, Giorgio Palmucci, President of Italian State Tourism Board, says that he is targetting multiple segments of Indian tourists and that a comprehensive action plan to promote Italy in India would soon be rolled out.

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