In a first for Africa, two destinations in different countries come together to promote themselves jointly in order to boost tourist arrivals.

We Are Victoria Falls and Cape Town Tourism have launched a collaborative campaign called “Wonder2Wonder” to promote the two cities and their iconic natural wonders, Victoria Falls and Table Mountain.

This innovative collaborative promotion comes as earlier this year, the two destination management organisations signed a cooperation agreement in Victoria Falls, setting the stage for forward-thinking collaboration between African destinations.

According to a press statement, in the first cross-border partnership of its kind in Southern Africa, the two destinations launched a joint marketing partnership at the end of October.

‘‘Wonder to Wonder is a celebration of our two world wonders, and a call-out to our shared markets that a trip to Southern Africa should include both,’’ says Winnie Muchanyuka, CEO of Zimbabwe Tourism Authority.

‘‘The campaign features exciting imagery of our two destinations, with a focus on adventure to appeal to active, multi-generational and younger markets,’’ she adds.

The campaign will run for six weeks and is being promoted by We Are Victoria Falls and Cape Town Tourism, as well as partners in both destinations and the travel trade. ‘‘We want everyone to get behind it. We are trying something new here, and we believe this is a great opportunity for our city, and our tourism industry,’’ says Ngqabutho Moyo, Executive Director of We Are Victoria Falls.

“Cape Town and Victoria Falls offer unique, remarkable and complementary experiences that speak to the heart of next-generation adventure travellers. This partnership celebrates our synergies and gives visitors a seamless way to explore two of the most beautiful places in the world. This embodies Cape Town Tourism’s ongoing support of sustainable travel on the African continent, and we look forward to more fruitful collaborations with We Are Victoria Falls in the future,” says Leigh Dawber, Chief Marketing Executive at Cape Town Tourism.

The experience provides an excellent opportunity for new visitors to Africa to begin their journey and develop a passion for more immersive experiences. This is made even more convenient by the direct air connections between the two cities. “There are seamless 2-hour direct flights operated by Airlink and Kenya Airways between the two cities. This route is well-serviced and the Airports Company of Zimbabwe is dedicated to supporting their valuable airline partners in providing this important connectivity,” says Tawanda Gusha, CEO of Airports Company of Zimbabwe (Private) Limited (ACZ).

The statement adds that a three or four night itinerary in Victoria Falls will reward travellers with immersive safaris, languid sundowner cruises, high tea on manicured lawns, and the chance to spark your adrenaline in high-wire activities overlooking the majestic Victoria Falls. The city has also seen a rush of new investment, fresh products and experiences to appeal to different kinds of traveller, such as the Simunye theatre experience, spas, galleries, new restaurants and pop-up cafes.