With the debut of the first permanent Oreo Café outside of the United States and first in an airport, the popular cookie has made its way to Doha‘s Hamad International Airport (HIA). According to a press statement, the 116-square-metre café in the new North Node is enticing visitors with a delectable assortment of sweet innovations including Oreo milkshakes, muffins, and cheesecakes as well as a comprehensive savoury food and beverage menu, while cooks prepare inventive dishes live at the café’s Oreo Creations Bar.

The statement adds that with its massive Oreo furniture, digital walls, and retail space, the café design draws transiting passengers in with its electric characteristic blue, white, and black colour scheme. In order to heighten anticipation, Mondelez and Qatar Duty Free (QDF) executed an integrated marketing campaign that featured high visibility throughout the airport and a Qatar Airways in-flight movie during the month of October.

It goes on to say that Mondelez produced a successful social media campaign with playful creative elements and sumptuous food visuals, it adds. To celebrate Oreo Day, the partners ran an airport takeover at HIA on March 6 with an end-to-end screen digital campaign across over 800 screens.