Ho Chi Minh City, Taipei, Auckland, Singapore, Hong Kong, Melbourne, Bangkok, Tokyo, Sydney and Tel Aviv. It is not a random list of cities in Asia and Asia Pacific region. Instead, these are the top 10 trending destinations for the year 2023, as per a report by travel booking portal, Kayak. Through a comprehensive analysis of consumer activity, searches and sales on future travel and experience, Kayak’s report offers data-driven insights into what the coming year holds in store.
Kayak says that for the first time since the Covid-19 outbreak began three years ago, nine of the top 10 highest trending destinations are in the Asia Pacific region, reflecting massive pent-up demand for an area of the globe that’s been mostly off-limits amid the Covid-19 crisis.
The report says that Ho Chi Minh City is up 769 pc through these metrics, followed by Taipei in Taiwan at 289 pc and Auckland in New Zealand at 272 pc. Singapore follows next with a growth of 201 pc and neighbouring Hong Kong at 190 pc. Melbourne in Australia at 167 pc, Bangkok in Thailand at 166 pc and Japanese capital Tokyo with 150 pc follow. The last two cities in the top 10 are also from the Eastern Hemisphere as Sydney in Australia with 145 pc growth and Tel Aviv in Israel with 134 pc round up the list of Top 10 trending destinations.
The report says that travel costs and product pricing are likely to remain inflated in the next year as well. But some markets, notably the United States is likely continue to boom next year as well, says Kayak. This is despite the cost of airfare for domestic trips rising 52 pc on annualised basis and international by 29 pc, says Kayak.
Another finding in the Kayak report is that trend towards last-minute trips is set to continue and more so for travel to international destinations. Kayak reports that consumers’ search windows for overseas trips have shortened by 11 pc in comparison with 2019. A lingering sense of uncertainty means that no one wants to book too far in advance and risk their plans being derailed by circumstances beyond their control.
The report adds that car rental companies are likely to see demand remaining flat for their vehicles in the coming year and prices have begun to fall accordingly, dropping 5 pc vis-à-vis last year.