With a strong participation of several overseas destinations and a focus on ‘Inclusive and Sustainable Tourism’, leading travel trade show SATTE began on Thursday at India Expo Mart in Greater Noida.

South Asia’s leading travel show SATTE 2024, organised by Informa Markets in India, kick started today at the India Expo Mart, Greater Noida, Delhi NCR. 

According to a press statement issued by the organisers, the three-day event was inaugurated by V Vidyavathi, Secretary Tourism, government of India and Yogesh Mudras, Managing Director of Informa Markets (India).

The statement adds that SATTE 2024 is now set to begin its three-day celebration up to February 24 and will spotlight the theme of ‘Inclusive and Sustainable Tourism’, marking its 31st edition as a pivotal milestone in the global tourism industry.

“The resurgence of South Asia is nothing short of remarkable. We witness an upsurge in numbers coupled with an enriching diversity, showcasing the exponential growth of each country in the region. We must harness SATTE as a platform to champion our heritage, fostering enduring collaborations among nations within a structured framework,” says Vidyavathi.

“Aligned with our 2030 vision, we aim to attract over 7.5 million Indian travellers to Saudi Arabia, positioning it as our premier source market. To achieve this, we have streamlined various aspects of the journey, including visa applications, permits, hotel accommodations, and flight bookings, for Indian travellers,” says Alhasan Ali Aldabbagh, President, Asia Pacific, Saudi Tourism Authority. 

The statement adds that Saudi Arabia is the Premium Partner of SATTE 2024 and SATTE 2024 inauguration took place on the day when Saudi Arabia commemorates its Founding Day.

“As the year’s first major international tourism show, SATTE 2024 has garnered an unprecedented response from the Indian and global travel markets. Committed to providing a 360° role in delving into India’s thriving travel industry, we unite the entire tourism value chain for networking and exploration in the presence and with support from key government associations and forums,” says Yogesh Mudras, Managing Director of Informa Markets, India.

“With India’s visitor export earnings projected to hit USD 50 billion by 2028, SATTE 2024 serves as the cornerstone for achieving Indian tourism’s goals. Our focus on inbound tourism and Vision@2047 ensures a platform for leading public and private players to drive impactful, solutions-centered changes and innovations,” he adds.

The organisers say that SATTE 2024 features prominent partner countries such as Saudi Arabia, Dubai, Mauritius, Georgia, Azerbaijan, Jamaica, Uzbekistan, South Korea, Maldives, Thailand, Malaysia, Indonesia, Singapore, Hong Kong, Danang Province of Vietnam, Chonburi Provincial of Thailand, Nepal, Sri Lanka and Bhutan among others.