A recent report, ‘A World in Motion’ prepared by global tourism and travel industry organisation, WTTC, along with Chinese travel giant Trip.com Group and consultancy firm Deloitte, says that three-quarters of travellers have expressed a desire to embrace more sustainable travel in the future. The report adds that in light of this trend, providing more information and choices can help promote sustainable travel, since 69 pc of travellers are actively seeking sustainable travel options.

With travellers seeking sustainable alternatives, Trip.com Group has announced a long-term goal to build green tourism, covering three key areas, including working with partners to launch over 10,000 low-carbon travel products, promoting sustainable travel concepts and engaging 100 million travellers in low-carbon practices and, aiming to further reduce carbon emissions across its operations.

Trip.com says it has also partnered with Chooose, a company dedicated to offsetting carbon emissions for flights. Trip.com says that over 16 million individuals have chosen Trip.com Group’s low-carbon products, with Gen Z showing the highest preference for sustainability compared to other age groups. The company says that low-carbon products have increasingly more commercial value, with the conversion rate of low-carbon flights 15 pc higher than regular flights.

The Chinese firm says collaboration last year with the WTTC led to the release of the Sustainable Travel Consumer Report 2022, establishing sustainable travel as a global trend. In March this year, together with Accor and McKinsey, Trip.com Group launched a whitepaper on sustainable travel in China and set out a series of industry and consumer recommendations.