With an aim to deepen Utah Office of Tourism’s existing partnerships and fostering new ones with tourism stakeholders, airline partners, the local travel trade and media community, the Utah Office of Tourism recently organised a series of roadshows and media meets in Mumbai and Delhi.
According to a press statement, leading the delegation from Utah Office of Tourism was Global Markets Director Rachel Bremer and Global Markets Specialist Zach Fyne, who briefed the travel trade and the media about the importance of the Indian market for Utah. Besides the team from Utah, officials of the United States Commercial Services were also present at the events. The statement adds that Commercial Officer David Pasquini and Ruma Chatterjee were present in Mumbai, while Commercial Attaché Debra Martin and Aashima Sachdeva attended events in Delhi.
Fyne briefed the gatherings about the efforts that Utah Office of Tourism was taking to enhance its presence in India. “Bringing a new destination on the other side of Earth to a market as massive as India is a challenge we have been thrilled to take on. Our India in-market representatives at Aviareps have spent 2022 travelling across the country and beyond to create the right brand awareness by organising sales trips across Delhi, Hyderabad, Bangalore, Kolkata, Punjab and Mumbai; conducting trade roadshows across Gujarat, Chennai and Pune and participating in conference like OTM & SATTE. Apart from this, partnering with affluent consumer media platforms and maintaining a presence on the India-targeted social media platforms have been instrumental for them in reaching the consumer market,” Fyne told the gathering.
The statement adds that in 2023, the Utah Office of Tourism will aim at doubling down on the achievements it accomplished in 2022, by continuing to collaborate with top wholesalers in building out new Utah product, host more travel trade and media across the state to absorb and learn our destination offerings, attend roadshows in partnership with Indian DMCs to spread awareness of their Utah-based tours, and opt in to the Brand USA roadshow in March for additional exposure.
“We will be continuing to focus on the leisure market as our main target in the market with a special emphasis on experienced travellers to the United States that already have a US visa and are open to exploring the beautiful scenic landscapes of the American West,” added Fyne.
The statement says that the Utah Office of Tourism has also been working on developing a new training platform, Utah Specialist Academy, for the travel trade to become certified as Utah Specialists, with a heavy emphasis on showcasing beautiful imagery and video assets to drive home the gorgeous landscapes each region of our state has to offer across the platform. The platform will be launched in early 2023, it adds.