Keen to attract a record high of Indian tourists in the current year, Turkiye Tourism has launched several new initiatives, including familiarisation trips. In a press statement, Turkiye Tourism says that its natural grandeur, historical legacy, and culinary extravaganza has made Turkiye a top holiday destination for Indians. It adds that Turkiye received more than 2,32,000 Indian visitors last year, and the current year is forecasted to host record number of Indian travellers.

To get there, Turkiye has launched collaborations with well-known production houses in India to film in the nation’s picturesque locales. Leading Bollywood production companies, including Rajkumar Hirani Films, Red Chillies, Lyca Productions, and Reliance Entertainment, were recently invited by Turkiye Tourism for a familiarisation tour that gave them the chance to experience the country’s cities from the perspective of a movie setting. These Bollywood officials had the chance to explore potential collaborations with the Turkish General Directorate of Cinema.

It adds that influential personalities from films, television, and social media such as Sara Ali Khan, Malaika Arora, Mouni Roy, Hina Khan, Avneet Kaur, and Awez Darbar, amongst others, were seen enjoying their travels to Turkiye, in 2022.

The statement adds that Turkiye is a popular destination for weddings, FIT, and MICE travel amongst Indian visitors owing to its welcoming environment as well as ample natural beauty. In 2023, the country aims to break all its previous records and anticipates welcoming a good number of visitors from India.