TAAI says that this year’s convention will draw close to 450 agents and 50 international travel media delegates
India’s largest and oldest travel agents’ body, Travel Agents Association of India (TAAI) has named SriLankan Airline has its partner for the 67th TAAI Convention, which begins today in Sri Lankan capital Colombo.
In a statement, SriLankan Airlines says that TAAI’s convention is returning to Sri Lanka after 18 years, with a dominant theme to strengthen regional tourism, which coincides with SriLankan Airlines’ regional hub strategy. The airline says that its prime location is in the Indian Ocean that extends connections to multiple countries to the north, east and west of India.
It adds that this year’s convention will draw close to 450 agents and 50 international travel media personalities, some of whom are booked to fly to Sri Lanka on SriLankan Airlines. Renowned for generating widespread coverage and tourism footfall for the host country every year, the event will certainly help encourage Indian travellers to visit neighbouring Sri Lanka.
Dimuthu Tennakoon
“India holds a special place in the history of SriLankan Airlines for many reasons, and this is reflected in the fact that nearly 40 per cent of our current operations are concentrated in India. We want to continue growing our presence in India with a strategic focus on leisure and MICE travellers and will introduce more flights and cities to our Indian service in the future. It is therefore exciting to collaborate with TAAI on their biggest calendar event, which serves as a strong starting point for a renewed future of travel between India and Sri Lanka,” says Dimuthu Tennakoon, Head of Worldwide Sales & Distribution of SriLankan Airlines.
TAAI says that the convention is likely to promote Sri Lanka as a safe, convenient and comfortingly familiar vacation spot among Indian travel industry players and travellers, which is an image, a reality, that SriLankan Airlines takes initiative to promote through its communications in India.
