Seeking to capitalise on the ongoing cricket tournament Indian Premier League’s (IPL) popularity to gain visibility and leverage on the peak summer travel season, SOTC Travel has collaborated with Mumbai Indians becoming its official partner.

Mumbai-based travel firm SOTC Travel has collaborated with IPL’s popular team Mumbai Indians, for the ongoing T20 cricket season as their ‘Official Partner’. As part of this association, SOTC would have the rights to use imagery of Mumbai Indians’ players. 

According to a press statement by SOTC, as a part of its 75th year celebrations, the collaboration leverages cricket in tune with India’s peak summer travel season. 

“At SOTC, we take immense pride in being an Indian-grown brand, born of Indian entrepreneurship. To celebrate our rich heritage of 75 years, we have partnered with Mumbai Indians, one of the most popular teams among the T20 franchise. Cricket and travel are an emotion in India and this iconic partnership is a winning combination of Cricket and Travel Adventures!” says Daniel D’souza, President and Country Head, Holidays, SOTC Travel.

“Our exciting campaign aims to introduce new destinations and experiences to Indians across segments, blending the thrill of cricket with the adventure of travel. Together with Mumbai Indians, we are proud to champion the spirit of India, uniting hearts and inspiring dreams,” adds D’souza.

SOTC says its new collaboration will leverage this association across its promotional activities in varied mediums including print, digital, social, point-of-sale and activations.