Thomas Cook India, SOTC partner with Turkiye Tourism to boost travel to Turkiye
Thomas Cook (India) Limited, India’s top omnichannel travel services provider and its group company, SOTC Travel have signed an agreement with Turkiye Tourism in an effort to boost travel to Turkiye in the high potential Indian market. This partnership will focus on product creation and extensive marketing initiatives to motivate Indian visitors and catalyse demand. They will also concentrate on raising awareness and increasing traveller traffic to the area.
According to internal statistics from Thomas Cook & SOTC, Indian travel mood is at an all-time high state due to tremendous restrained demand and loosening of restrictions. Significant interest is being shown in locations like Turkiye because it prevails the benefit of a straightforward visa application process.
Rajeev Kale, President and Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Turkiye is one of the world’s most culturally rich destinations renowned for its warm hospitality, unique history, immense natural beauty, breathtaking architecture, and diverse gastronomy.”
“We are delighted to collaborate with Turkiye Tourism to jointly promote the destination to our range of customer segments as an aspirational destination for Indians. To inspire demand, we will strategically focus on digital advertisements, branding at Mumbai and Delhi international airports and a joint marketing campaign across media platforms. Additionally, we have also extended special offers like Buy One Get One Free,” added Kale.
Thomas Cook and SOTC meticulously designed the product portfolio to highlight versatile Turkiye and its unique location at the junction of Europe and Asia. The wide selection offers pre-planned vacations, group excursions and customised vacations at prices ranging from low to premium. Unique experiences like hot air ballooning at dawn over Cappadocia’s fairy chimneys, white water rafting in Köprülü Canyon National Park, paragliding in Oludeniz, Pamukkale’s natural thermal pools, traditional “hammam” spa-wellness, a luxurious cruise down the Bosphorus, immaculate turquoise beaches and lagoons, an eclectic range of cuisine and more are all included in Turkiye’s innovative travel products.
The alliance seeks to target India’s highly viable market segments such as young working professionals, families, couples, solo travellers, B Leisure and corporate MICE groups from India’s major source markets, including metros, mini-metros and Tier 2 and Tier 3 cities.
“From the upscale seaside resorts of Bodrum, magnificent monuments and exquisite museums in Istanbul, to the spectacular landscapes of Cappadocia, Turkiye has something for everyone. Our strategic intent will focus on highlighting the benefits of easy visa process, coupled with its eclectic vibe, stunning natural vistas, signature wellness experience and extensive range of local food and shopping attractions to drive demand. We invite our customers to explore the beautiful country and dive into its enchanting offerings,” Daniel D’souza President and Country Head – Holidays, SOTC Travel said.
