Showcasing vibrant, different side of the city, Singapore Tourism Board is set to cast Indian actress Ananya Panday in its latest campaign, ‘Made In Singapore.’

Singapore Tourism Board (STB) has roped in Indian actress Ananya Panday to promote Singapore in India with its new campaign, Made In Singapore.

In a press statement, STB says that as part of the campaign, Panday will feature in a four-episode vlog series that showcases a ‘fresh, entertaining and exciting side of Singapore’ to attract viewers to visit the city.

The show will shed new light on the city, where everyday events are transformed into extraordinary ones in the most surprising ways, says STB.

“I have a great love for travelling, especially when it involves exploring hidden gems, discovering a different side of the city, and indulging the foodie in me. My recent adventure in Singapore was truly remarkable, providing unique experiences that made it an unforgettable journey that was truly one for the books. Each day allowed me to rediscover the beauty of this versatile destination and also reconnect with myself in the process. And I can’t wait to visit again soon,’’ says Panday.

“Singapore continues to be a top-of-the-mind destination, offering a rich tapestry of unique, exciting and memorable experiences to diverse travel segments, including the millennials. We are happy to collaborate with youth icon Ananya Panday as she explored Singapore’s refreshed and renewed experiences through an engaging travel vlog series. This series is an invitation to rediscover passions, reconnect with yourself, and create lasting memories. On any planned holidays, there are unscripted moments that make the holiday truly exhilarating. Singapore offers many moments to just immerse oneself and have fun. We hope Ananya’s vlog series inspires travellers to visit us soon and come experience extraordinary offerings that can only be Made in Singapore,” says GB Srithar, Regional Director, India, Middle East, South Asia and Africa, Singapore Tourism Board (STB).