Sartha Global says it has been tasked to implement a comprehensive travel trade and public relations programme aimed at inspiring and attracting potential Indian leisure travellers
New Orleans and Company, the official destination marketing and sales organisation for the New Orleans tourism industry, has appointed leading destination marketing organisation Sartha Global Marketing as its Indian representative.
In a press statement, Sartha Global says it has been tasked to implement a comprehensive travel trade and public relations programme aimed at inspiring and attracting potential Indian leisure travellers, thus enhancing Indian arrivals to the destination.
“We are thrilled to enter the Indian market and our partnership with Sartha Global Marketing. Leveraging their market insights and expertise, we aim to enhance awareness of our destination in India. Simultaneously, we intend to collaborate closely with travel trade partners to offer new and unique tour programs to prospective visitors,” says Kim Priez, Senior Vice President of Tourism at New Orleans & Company.
“We are delighted to have this opportunity to promote New Orleans and Company in India. The destination is one of the most unique cities in the world, and a great addition to all US itineraries, offering a range of wonderful attractions, experiences and food for Indian visitors,” says Sheema Vohra, Managing Director, Sartha Global Marketing.
The statement adds that New Orleans has a calendar full of events and festivals, like the iconic Mardi Gras, Jazz Fest and Bayou Classic, that attract locals and tourists alike to these celebrations.
Located in the state of Louisiana, New Orleans boasts a rich history and culture shaped by a captivating blend of Spanish, French, African and Caribbean influences. The statement adds that the city’s culinary landscape is renowned globally, offering a delectable array of Creole and Cajun classics. Music takes centre stage in this vibrant & diverse culture, with numerous venues throughout the city capturing the soul of New Orleans.
The statement adds that with its diverse neighbourhoods, history, and unique urban areas, New Orleans emerges as a distinctive destination suitable for family getaways, romantic honeymoons, solo travel, and group exploration. A wide range of accommodation options and convenient airport access is available, welcoming travellers from all over the world.
