Allowing for a seamless exchange of knowledge with WTTC’s industry leaders, Red Sea Global (RSG) has been named the destination partner of the World Travel and Tourism Council (WTTC) to focus on responsible travel and regenerative tourism.

Red Sea Global (RSG), the developer behind tourism destinations the Red Sea and Amaala in Saudi Arabia, has announced that it is now the destination partner of the World Travel and Tourism Council (WTTC).

In a press statement, RSG says it will work with the member organisation to highlight the potential of responsible travel and regenerative tourism.

RSG says this collaboration will allow it to exchange knowledge with WTTC’s industry leaders who share its vision for a more sustainable future in tourism. Other WTTC destination partners include DGDA, Neom, AlUla, as well as Atout France, Brand USA, Visit California, Puerto Rico Tourism Company, Visit Rwanda and Turespana, among others.

“This year we are welcoming our first guests to the Red Sea destination. Our partnership with WTTC helps us to open the eyes of the world to the beauty, diversity, and cultural heritage of the Saudi Arabian Red Sea coast. At both the Red Sea and Amaala, we have chosen to go beyond sustainability and seek to make a positive, regenerative impact on the environment and on society. This partnership also allows us to show the industry what we have achieved, to demonstrate that there is a better way to develop and operate, and to encourage others to pursue regenerative tourism for the benefit of people and the planet,” says Tracy Lanza, Group Head of Global Brand and Marketing at Red Sea Global.

RSG says that with this partnership, it also benefits from WTTC‘s annual Economic Impact Research for more than 185 countries and 26 regions around the world. Additionally, RSG will be able to take the lead on strategic WTTC initiatives like Travel & Mobility, Sustainable Future and Digital Transformation.

“With the addition of Red Sea Global as a valued member, the World Travel and Tourism Council is reinforcing our shared commitment to a more sustainable and regenerative future. Red Sea Global’s commitment to uplifting communities, driving economies, and preserving our environment aligns seamlessly with the ethos of WTTC. Together, we shall pioneer a path where innovation, responsibility, and prosperity converge, creating destinations that not only inspire but actively enrich the lives of all stakeholders,’’ says Julia Simpson, WTTC President and CEO.

The statement adds that Red Sea and Amaala destinations are expected to generate 120,000 jobs and receive up to 1.5 million tourists annually, boosting local economies and providing opportunities for sustainable growth.