Overall, the number of travellers to Germany from across the world has risen by 175 pc in the January-August period
The number of travellers from India to Germany in the first nine months of the current year has almost tripled as compared to the number registered in the corresponding period of last year. In a press statement, the German National Tourism Board says that the total number of travellers from India in January-September rose by a record 265 pc.
Overall, the number of travellers to Germany from across the world has risen by 175 pc in the January-August period, says the statement by GNTB, adding that the growth suggests that the country’s ongoing campaigns focusing on nature and sustainability are hitting the mark and driving post-pandemic recovery.
The GNTB says that while the reopening of international borders and relaxing of stringent travel restrictions clearly plays a part in the rise, the fact travellers are choosing Germany over a range of other countries is testament to targeted campaigning by GNTB, who specifically created its Embrace German Nature and Feel Good campaigns following in depth research into what tourists want.
The statement says that both the campaigns will continue into 2023 as Germany looks ahead to its winter season, with popular resorts including Zugspitze, Garmisch-Partenkirchen, Black Forest, Harz Region, Taunus, Ore Mountains, all set to attract visitors to the incredible skiing and snow sports for all ability levels on offer.
“With our theme campaigns, we create active agenda setting for more sustainable tourism. Together with our partners, we are also looking at the ever-popular winter and festive seasons, with the days being short and the evenings long, there is plenty of time for genuine cosiness, enjoyment, and wonderful traditions from all regions across Germany. The Christmas markets are a highlight for young and old alike, while atmospheric strolls through the alleys provide access to festively decorated stalls full of gingerbread snacks, candy apples, Christmas stollen, and hot chestnuts. Wooden carvings from the Erzgebirge mountains, artistic glass baubles, an”d handmade unique items are on offer as souvenirs, decorations, and gifts for loved ones, ’’ says Romit Theophilus, Director, Sales & Marketing, India.
GNTB says that Embrace German Nature, a campaign that has witnessed great success and a favourable reaction from the Indian market showcases unique natural landscapes in Germany in order to inspire nature-loving, leisure-loving travellers for Germany’s diverse, protected natural area, aligning closely with Feel Good campaign.
The tourism board says that Germany has long since led the charge for driving eco-friendly tourism offerings, and its Feel Good campaign continues to do that by providing tourists easy and adequate tips to reduce their carbon footprint and make sustainable choices when it comes to travel, stays, and responsible activities.
