Germany tops global brand image listing 6th time consecutively

Germany retains dominating position in Nations Brand Index 2022
2022-11-07
/
/ New Delhi
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Germany tops global brand image listing 6th time consecutively

Germany has occupied the top position in the ranking for the sixth time in a row and for the eighth time top position in the ranking of 60 countries since the survey was launched in 2008

The latest rankings of a survey determined to find the top global destinations through their brand image and brand value show that Germany continues to dominate the space, bagging the top slot for a record sixth time.
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In the Anholt Ipsos Nation Brands Index (NBI) 2022, Germany has occupied the top position in the ranking for the sixth time in a row and for the eighth time top position in the ranking of 60 countries since the survey was launched in 2008. According to a press statement by the German National Tourist Office in India, Germany thus holds a record as no other country has managed to retain the topnotch grading in this survey for so long.

In second and third place this year are Japan and Canada. The press statement adds that the results of 2022 survey mean that Germany as a travel destination can build on its excellent image in the competition between nations, even under volatile conditions such as inflation, the economic crisis, the aftermath of the coronavirus pandemic and geopolitical conflicts.

“In view of the current challenges, competition between destinations is becoming much fiercer. This makes a reliably strong image all the more important. The NBI, when analytically processed and linked to other studies, provides us with valuable information on the strategic direction of our evidence- based marketing. In the coming year, for example, we will be focusing on our key areas of activity – digitisation and ecological transformation, we will continue to position Germany as a sustainable travel destination,” says Petra Hedorfer, Chief Executive Officer.

‘‘Wellness is an important topic in Germany and for Indians. Indian travellers are not only taking care of their own wellbeing, but are also paying attention to the environment. In Germany, the demand for ecological tourism and sustainable travel is growing,” says Romit Theophilus, Director, Sales & Marketing, of GNTO India, on the feel-good holidays and environmentally friendly travel offered in Germany.

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