Leisure experience developer Pocket Planet is preparing a miniature version of landmarks of London, the United Kingdom and other destinations from around the world in a miniature world that it is developing in a 2787 sqm immersive experience, including 50 metres of frontage on Oxford Street.

A new immersive experiential attraction for London, is set to attract over a million visitors per year and to support the revitalisation of Oxford Street, according to leisure experience developer Pocket Planet.

In a press statement, the developer says it is building an innovative, immersive journey, featuring small scale, but very large model landscapes of UK landmarks, London itself and a selection of scenes from around the world.

Pocket Planet will be a premier 2,787 sqm experiential attraction, to be located at 500 Oxford Street, with a passing footfall of over 150 million people per year. The attraction will feature some of the world’s largest and most entertaining miniature world models, augmented with moving planes, trains, vehicles, and boats curated using the latest cutting-edge audio-visual technologies.

“Our plan for Pocket Planet is for it to become the UK’s largest indoor miniature world and London’s favourite attraction. Our ambition is to create the best and most attractive million-plus visitation tourist attraction in the UK. The site we have is incredible, we have 2,787 sqm with 50 metres of frontage at 500 Oxford Street right between Marble Arch and Bond Street tube station. It is the tourism hotspot of the UK and Pocket Planet will be a special space, an attraction on the scale of something that London hasn’t seen before. It will be a visual delight, both for the models and the ground-breaking audio-visual elements,” says Mark Vlassopulos, CEO of Pocket Planet.

“Over the last five years we have looked at all the world’s leading miniature attractions, such as Small Worlds in Tokyo and Miniatur Wunderland in Hamburg. They’re all great, but Pocket Planet will go an extra level. The team we’ve put together draws on the best of breed in leisure interior design and some of the greatest modellers in the world. Oxford Street is expected to have up to 200 million pedestrians per year walking right past our door. As a high volume, but at an affordable ticket price, attraction, the miniature world concept works very well. It has a relatively low operating cost, but a very metronomic and steady flow of income from ticket sales,” says Mark Brodermann, COO of Pocket Planet.

“This is a truly unique investment opportunity, because Pocket Planet has a prime, triple-A central London location at a highly affordable price. With a number of key investors and strategic partners already in place, including Europe’s leading ticketing partner Eventim, and Event Merchandising, the Pocket Planet team are taking full advantage of an advantageous moment with fast recovering tourism and relatively affordable ret conditions on Europe’s busiest street,” adds Charlie Peat, Head of Private Capital Markets at Peel Hunt.