MakeMyTrip joins forces with Europamundo to bring its comprehensive international holiday packages online for the very first time in the country.

Online travel company MakeMyTrip forms a partnership with Europamundo, one of the world’s largest tourism and travel companies. In a press statement, MakeMyTrip says that this partnership will help bring its comprehensive international holiday packages online for the very first time in the country.

According to the statement, with this collaboration, utilising MakeMyTrip’s dynamic itineraries feature becomes easier, offering travellers the benefits of an economic group tour while allowing them to customise their route. The connection expands MakeMyTrip’s existing portfolio of almost 5000 vacation package options by 600+ new itineraries.

It adds that the contract with Europamundo comes after a series of recent statements made by MakeMyTrip on an omnichannel approach to deepen its penetration of the packages industry.  On the one hand, the firm has announced the release of more than 5,000 “Dynamic Itineraries,” which enable customers to design and purchase Holiday Packages online in real-time, while on the other, MakeMyTrip plans to double the number of Franchises in the nation by the end of this year.

“The partnership further strengthens our portfolio and bolsters our capability to unlock global destinations in new combinations to cater to every traveller’s preference. We are excited about the prospects as our capability to serve multiple destinations worldwide will grow manifold. Our customers also benefit from the added advantage of flexible group pricing, a tour manager, local meals, and the experience of interacting with travellers from various nationalities,” says Jasmeet Singh, Business Head, Holidays & Experiences, MakeMyTrip.

The statement adds that MakeMyTrip Holiday packages powered by Europamundo offer an alternative to standard group tour arrangements that are limited by fixed itineraries and require a quorum in order to function. In accordance with this collaboration, packages are offered in locations such as Europe, Scandinavia, the Balkans, Saudi Arabia, Japan, etc. for a starting price range of INR 49,500.

“We have been working closely and developing the market together over the years, and we have achieved this integration to offer an even more complete and personalised experience to customers. Something, undoubtedly, unprecedented,” says Alejandro de la Osa, CEO, Europamundo.