Jordan has launched ‘Kingdom of Time’ campaign that dives deep into country’s rich diversity of experiences
With a view to promote its rich and diverse heritage, Jordan has launched ‘Kingdom of Time’ campaign that dives deep into country’s rich diversity of experiences.
Situated in the heart of the Arabian Desert, the Hashemite Kingdom of Jordan is an oasis of stability and peace in the Middle East. The nation is known for its artwork and archaeological monuments, has a long history filled in variety, authenticity, and distinct flavours, and, according to a press release, its latest tourism promotion slogan, “Kingdom of Time,” embodies this.
The statement adds that to promote Jordan as a travel destination and outline its tourism character, goals, successes, and ambitions, the campaign highlights Jordan’s appeal and top tourist attractions, and is in keeping with the strategic objective of the Jordan Tourist Board (JTB) for promoting tourism in the Kingdom.
The statement goes on to say that travellers are in awe of the country’s myriad beauties, which range from the alluring desolation of Wadi Rum to the vibrant city centre of Amman and the magnificent ruins of long-forgotten civilizations, continues the statement.
Delving deep into the country’s natural wonders, the press statement explores some of its major tourist attractions. Wadi Rum is a peaceful retreat of stars, sand, and sun and is home to nomadic Bedouin tribes. Wadi Rum offers expansive vistas and horizon lines where you can get immersed in prehistoric Nabataean culture.
The Dead Sea, a breathtaking natural wonder that lies 427 metres below sea level, is ideal for wellness and religious travel as well as family sunbathing. It combines beach life with religious history, adds the statement.
One of Jordan’s national treasures and by far its most well-known tourist destination is the ancient city of Petra. The Nabataeans, a hardworking Arab group who arrived in southern Jordan more than 2,000 years ago, left Petra as their legacy. Petra is a UNESCO World Heritage Site and one of the New Seven Wonders of the World, and it was once admired for its sophisticated culture, impressive architecture, and clever system of dams and water channels.
The statement adds that Jerash is an excellent example of the grand, formal provincial Roman urbanism that is found throughout the Middle East. Jerash features paved and colonnaded streets, soaring hilltop temples, grand theatres, spacious public squares and plazas, baths, fountains, and city walls pierced by towers and gates. It was hidden for centuries in sand before being excavated and restored over the past 70 years.
Jordan is steeped in biblical, historical, and cultural significance, from the bustle of the capital Amman to the southern desert. The panoramic vistas from Mount Nebo, Petra, one of the “new seven wonders of the world,” the healing waters of the Dead Sea, Aqaba on the Red Sea, and Wadi Rum, a UNESCO World Heritage Site, are just a few of Jordan’s famous sites. Indian passport holders may use Jordan’s ‘Visa on Arrival’ service.
