All preparations are almost complete for the upcoming International Luxury Travel Market Africa which is set to open in Cape Town on March 31 with a focus on LGBTQ+ travel as well as luxury travel trends.

International Luxury Travel Market Africa will host leading luxury travel buyers, including Virtuoso and Select, in Cape Town, South Africa from March 31-April 2. According to a press statement, 88 pc of the hosted buyers are new buyers with representation from Brazil, Canada, Finland, Israel, Nigeria, Singapore, Spain, the United Arab Emirates and other countries. The upcoming ILTM Africa, to be held in the Kirstenbosch National Botanical Gardens, will once again present high-value chances for one-on-one meetings with top buyers from around the globe, adds the statement.

The organisers say that one of the seven most magnificent botanical parks in the world, Kirstenbosch is located on the eastern slopes of Table Mountain and is ideal for business gatherings for the tourism sector.

According to ILTM organisers, the event will focus on speakers discussing LGBTQ+ travel and luxury travel trends. About 20 pc of the confirmed buyers have expressed interest in the LGBTQ+ travel category, while buyers from seven nations, including Singapore and Germany, have expressed interest in golf tourism, says the statement.

“We’re so excited to be able to put together an amazing itinerary for delegates and media in the host city of Cape Town. A special thank you as well to MLT Car Hire who will drive our hosted media to a range of attractions to showcase our beautiful region,” says Megan De Jager, RX Africa Portfolio Director, Travel, Tourism & Marketing.

“ILTM Africa has gone back to its roots. We are focussing on our core mission: to be a niche, boutique, invite only event where luxury tourism players can connect and exchange ideas. Our intimate event has incredible things planned for you alongside quality meetings – we cannot wait to share these with you!” adds De Jager.

The press statement says that International Luxury Travel Market (ILTM) Africa is an exclusive annual event showcasing a curated selection of luxury travel and tourism providers in Africa to buyers from across the world. It is an invitation-only event and provides opportunities for leaders in the industry to network, expand their knowledge, gain insight and discover new business, adds the statement.