Greece has witnessed a ‘remarkable surge’ in visitor numbers at 32 million visitors in 2023
Keen to tap into the burgeoning Indian market, the Greek National Tourism Organisation (GNTO) recently participated in the OTM Mumbai 2024 to showcase the nation’s diverse attractions and cultural heritage to travellers.
According to a press statement by GNTO, Greece has witnessed a ‘remarkable surge’ in visitor numbers at 32 million visitors in 2023, compared to 27.8 million tourists in 2022.
Stating that the potential of the Indian market is immense, Greece has strategically positioned India as a key focus for tourism expansion, according to GNTO.
The tourism promotion organisation says that a discussion between the Prime Minister of Greece and the Prime Minister of India in August 2023 followed both nations intensifying efforts to strengthen economic and tourism ties, with a particular emphasis on facilitating connecting flights and fostering cultural exchanges.
“Our participation at OTM 2024 was instrumental in showcasing Greece’s unique appeal to Indian travellers. We are committed to furthering our presence in India and offering tailored experiences that resonate with the Indian audience. Greece aspires to emerge as a top honeymoon destination for the Indian market, leveraging our rich history, stunning landscapes, and warm hospitality to create unforgettable memories for Indian travelers,” says Eleftheria Fili, a GNTO’s officer from the headquarters and member of the Greek delegation at the OTM 2024.
GNTO says Greece is also focussing on film tourism, with the picturesque Naxos Island having served as the captivating backdrop for the Bollywood blockbuster Tiger Zinda Hai in 2017, which further cemented its appeal to Indian audiences.
GNTO adds that the upcoming visit of the Greek Prime Minister to India later this month underscores the importance of fostering closer ties between the two nations, particularly in the realm of tourism.
The organisation says that as Greece reflects on its successful participation at OTM 2024, the nation remains poised to welcome Indian travellers with open arms, inviting them to explore the wonders of Greece.
