At its annual Tourism Update event held online, the Hong Kong Tourism Board (HKTB) announced a revival plan that highlighted the destination’s vibrant developments and new experiences along with an ambition to generate a positive ambience in the city and make Hong Kong a top choice to visitors.
Themed ‘Together Towards New Horizons’, Tourism Update 2022 attracted over 3,200 trade representatives from travel agencies, attractions, hotels, airlines, retailers, and exhibition organisers from Hong Kong, Mainland China, and overseas markets.
In his opening remarks, HKTB Chairman Y K Pang highlighted Hong Kong’s return to normality. “The fifth wave of the pandemic is subsiding. Hong Kong’s daily life and economic activities are now gradually returning to normal, allowing us to stage large-scale events and prepare to welcome back visitors,” Pang said.
“Throughout the pandemic, Hong Kong never stopped building and upgrading its tourism infrastructure. We will see the grand opening of the Hong Kong Palace Museum this summer, while the third runway at Hong Kong International Airport is expected to go into service within the next couple of years. With these new infrastructure elements and the support of the Central and Hong Kong SAR Governments, Hong Kong’s competitive edge has held firm and we can head towards new horizons with confidence,” Pang added.
Executive Director Dane Cheng said HKTB will focus first on generating a positive ambience in the city, stimulating consumption, and maintaining Hong Kong’s profile globally by launching ‘Hong Kong Summer Treats.’
The campaign will provide a wide range of discounts and promotional offers. It will begin with ‘Arts in Hong Kong’, a campaign supporting international art and cultural events, such as Art Basel, which will return in a physical format.
After Covid-19 curbs are further eased, the HKTB will hold several more world-class events in phases, such as the famous Hong Kong Wine & Dine Festival and Hong Kong WinterFest.
According to a research in 16 markets conducted by the HKTB, despite having been closed off to the visitors for 2 years, Hong Kong is still popular among visitors due to several factors ranging from hospitality, cuisines, culture, exotic experiences and many more sectors.
Plans to transform Hong Kong International Airport from a city airport into an Airport City through enhancement of the airport’s sea and land connectivity along with providing tempting offers to encourage travellers to visit were revealed by Vivian Cheung, Airport Authority Hongkong Executive director.
General Director (Commercial) of Kai Tak Sports Park, James Irvine highlighted on how Kai Tak Sports Park, the first-of-its-kind destination set in the heart of the city, will also bring vibrancy to the city’s dynamic tourism landscape through its world-class sports, leisure and entertainment experiences.