Hong Kong Tourism Board has announced the launch of its latest attraction, “The World of Frozen” where visitors can discover a range of immersive experiences from November 24 to January 1.

This Christmas season, Hong Kong Tourism Board is set to treat visitors to “The World of Frozen” with a range of immersive experiences like multi-sensory boat ride ‘Frozen Ever After’, ‘Wandering Oaken’s Sliding Sleighs’ and ‘Playhouse In The Woods’ from November 24 to January 1.

In a press statement, Hong Kong Tourism Board (HKTB) says that fans from around the world can join iconic characters including Elsa and Anna from Frozen, Be@rbick, and Le Petit Prince in Hong Kong to celebrate the festive season. Beyond these iconic figures, the city offers myriad ways for visitors of all ages to immerse themselves in the festive ambience, the statement says.

“We extend a warm invitation to Indian visitors to get ready for the festive atmosphere in Hong Kong with an array of exciting events, spectacular Christmas decorations, and lighting installations at the Hong Kong WinterFest! Our visitors from India will encounter magical activities at top attractions, enjoy prestigious offers and privileges from top-tier shopping malls, have exclusive dining experiences at classy hotels and restaurants, take themed tours and itineraries, and more! To top it all off, join the Hong Kong New Year Countdown Celebrations to ring in the new year and have an unforgettable holiday with your loved ones!” says Puneet Kumar, Director, South Asia and Middle East, Hong Kong Tourism Board.

HKTB says that the Hong Kong Winter Fest will take place at Harbourside Lawn West of Art Park at West Kowloon Cultural District. A marine pyrotechnic display will light up Hong Kong’s skyline with colourful Yuletide motifs for over eight evenings on December 9, 10, 16, 17, 23 to 26, including Christmas Eve and Christmas night. 

It will also feature French literary icon Le Petit Prince, who this year celebrates his 80th anniversary. Guests will be led to follow Le Petit Prince’s footsteps, discover light projections and stroll down the charming ‘Le Petit Prince Light Alley’.

The statement says that Harbour City Hong Kong will host a collaboration between Medicom Toy and Disney in as part of Disney’s 100th anniversary celebrations. The show will include 53 new designs and over 10 Christmas-clad figurines, all available for sale with proceeds benefiting the Hong Kong Blood Cancer Foundation.

The carnival promises thrilling rides, exciting games and interactive installations as well as over 1 million plush toys. The carnival will also present street performances, food stalls and live entertainment on Centre Stage, adds the board.