Hong Kong launches special promotional campaign with 500,000 free air tickets

City-wide offers also lined up to attract international visitors back after pandemic
/ New Delhi
Hong Kong
Hong Kong launches special promotional campaign with 500,000 free air tickets

Hong Kong is back on the map for global travellers, with more excitement to offer than ever before

As Hong Kong has opened up to international tourists after over three years of closure due to the Covid-19 pandemic, the destination has launched an unprecedented offer with half a million free air tickets and several other offers in the city.
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Hong Kong has launched an unprecedented promotional campaign, Hello Hong Kong in order to welcome visitors from all around the world once again, ending a hiatus that lasted well over three years.

According to a press statement, Hong Kong has put on offer 500,000 free air tickets, as well as city-wide offers covering Hong Kong Goodies visitor consumption vouchers, to entice travellers to come to experience Hong Kong’s diverse appeals.

Pang Yiu-kai

Pang Yiu-kai

“Hong Kong is back on the map for global travellers, with more excitement to offer than ever before. We are extending the biggest welcome to the world through the ‘Hello Hong Kong’ campaign, inviting friends from everywhere as they return to one of the world’s greatest tourism destinations. I am confident that Hong Kong’s vibrant east-meets-west culture, together with our iconic and brand-new attractions and immersive experiences will attract travellers back for an epic, unforgettable journey,” says Pang Yiu-kai, Chairman of the Hong Kong Tourism Board (HKTB).

Jack So

Jack So

“These tickets were bought at the worst time of the pandemic, showing our confidence in the future of Hong Kong’s aviation industry. The campaign will generate a multiplier effect on boosting air traffic and enormous publicity for Hong Kong. Since the relaxation of travel restrictions and quarantine requirements for inbound travellers last year, passenger traffic at the airport HKIA has started to pick up, especially in the last quarter. We also have had a good start of 2023 with the resumption of normal travel with the Mainland. HKIA has always been a major international aviation hub. We are confident that passenger traffic will continue to rise,” says Jack So, Chairman of Airport Authority Hong Kong.

The statement adds that HKTB Executive Director Dane Cheng presented the Board’s key strategies and initiatives in reviving tourism at a press conference yesterday.

Cheng told the press that Hello Hong Kong promotional campaign was being rolled out worldwide to send a positive message that Hong Kong is back with signature and new exciting experiences awaiting visitors,in light of the lifting of all entry restrictions to Hong Kong.

The campaign includes a series of vibrant promotional contents, which will be broadcast on 3,000 platforms worldwide. A series of thematic videos will feature business leaders, social influencers, Hong Kong Super Fans, and Hong Kong celebrities including Cantopop legends Aaron Kwok, Sammi Cheng and Kelly Chen, showcasing the city’s array of thrilling new experiences.

The statement adds that to entice globetrotters to embark on a long-awaited visit to Hong Kong, 500,000 free air tickets will be given away by the Airport Authority Hong Kong to different markets in phases, through three home-based carriers namely Cathay Pacific Airways, Hong Kong Express and Hong Kong Airlines, starting from March.

It also says that an array of enticing welcoming offers from over 16,000 outlets across the city have been put together by the HKTB and the tourism and hospitality sectors to welcome back visitors. Among which, at the initial stage, at least 1 million Hong Kong Goodies visitor consumption vouchers will be given out, covering a complimentary welcome drink at participating bars, restaurants, and hotels, or a cash voucher to be redeemed in the transportation, culinary and retail sectors, as well as attractions.

The statement says that in addition, Hong Kong will host a year-round calendar of more than 250 events and festivals across 2023. Highlights include the Hong Kong Marathon, the Clockenflap music festival, Art Basel, the Museum Summit 2023, Hong Kong Rugby Sevens, Hong Kong Wine and Dine Festival and New Year Countdown Celebrations, showcasing the dynamic and diverse appeal of the city.

With its peerless facilities, event spaces and networking opportunities, Hong Kong has more than 100 international MICE events planned for 2023, providing excellent platforms for different sectors to seize business opportunities.

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