With its focus on promoting sustainable travel across the world including for visiting Indian tourists, German National Tourist Board to run focused campaigns on the theme of sustainability.

There is a clearly rising demand for sustainable travel around the world and some destinations are positioning themselves as the avant-garde champions of sustainable travel. According to a survey by IPK International, 80 pc of international travellers are conscious about sustainability, climate and environmental protection.

Maintaining its focus on sustainable travel from India in the year 2023, the German National Tourist Board says it will run three theme-specific campaigns that will continue to focus on sustainable tourism. The campaigns are Feel Good, Embrace German Nature, and a new cultural campaign focussing on the 51 UNESCO World Heritage Sites – Historic Modern Germany which aims to highlight Germany’s rich culture and heritage.

In a press statement, GNTB adds that it has been at the forefront of promoting sustainable tourism offerings to travellers, encouraging ecoconscious travel expeditions, thriving towards strengthening intercultural understanding, supporting regional businesses, and conserving natural resources.

Citing the analysis by IPK International, around 80 pc of international travellers are conscious about sustainability, climate and environmental protection and around 40 pc seek cost-effective offers specially when it comes to their stays.

In addition, a strong 90 pc of those surveyed also have a strong desire to combine a city trip with a stay in a rural region and they extend the length of their stay that contributes towards reducing their carbon footprint.

“As a tourist board, we continuously share the latest data with service providers, from customer groups to be addressed, to trends in the choice of transport; these are crucial fundamentals for travel providers,” says Petra Hedorfer, CEO, German National Tourist Board (GNTB).

“The continuous exchange of best practices is also extremely important in a transformation, so that travel providers can make faster progress together – we, as a Tourist Board, act as a networking and knowledge platform to accelerate these eco-conscious transformations,” she adds.

“Germany as a  travel destination has been blessed with some of nature’s most beautiful creations, from  its turquoise lakes, stunning mountains, and abundant flora and fauna to its clean, pure air — making it a famous and aspirational tourist destinations for Indian travellers,” says Romit Theophilus, Director, German National Tourist Office in India.

In the press statement, GNTB says that sustainability has been an intrinsic part of Germany for decades. It adds the Germans lead low waste and sustainable lifestyles, sharing a common passion for household recycling,  choosing public transport over private vehicles and a great love for the outdoors. Indian tourists can enjoy Germany’s plethora of sustainable offerings, including affordable public transport options, green architecture, and sprawling parks.