Hawaii's destination wedding industry grew at a CAGR of 11.4 pc from 2019 to 2023
Soothing sounds of the waves, live hula performance and one of the most famous sunsets, Hawaii is known for its alluring destination weddings. Owing to its lively culture, it has remained a popular choice for couples searching for a unique place for their wedding.
According to a report by market analysis firm Future Market Insights, the destination wedding industry in this island of Western United States reached a valuation of USD 2.25 billion in 2023, with demand for destination wedding services recording a year-on-year growth of 11.8 pc in 2023.
A number of factors are primarily responsible for the anticipated increase in destination weddings in Hawaii, according to the report. These include growing Western cultural impact, evolving societal views on marriage, rising disposable income, and a surging trend among couples to post social media updates about their engagement and wedding planning. In addition, Hawaii stands out in the destination wedding industry not just for its natural beauty but also because of its rich cultural past. Couples incorporate local customs into their weddings, such as Hawaiian lei ceremonies or hula dances, to lend authenticity and symbolism to their union.
The report says that Hawaii’s wedding industry is expected to reach USD 2.5 billion in 2024 and by 2034, it is projected to exhibit an 11.6 pc compound annual growth rate, reaching USD 7.5 billion by 2034.
Hawaii’s destination wedding industry grew at a CAGR of 11.4 pc from 2019 to 2023. The industry has grown steadily, with several couples choosing intimate weddings against the backdrop of the island’s natural beauty. Expanding significantly, the wedding tourism sector has seen a consistent influx of couples worldwide because of its appeal as a holiday destination and reputation for staging exquisite weddings.
The report says that Hawaiian destination wedding industry is expected to continue its upward trend with industry infrastructure development and innovations. Forecasts indicate that Hawaii’s attraction as a wedding location will continue, with interest from both domestic and international couples.
Trends shaping Hawaii’s destination wedding industry
FMI says that the attractiveness of Hawaii as a renowned wedding location stems from its magnificent scenery and diversified terrain. The archipelago is home to magnificent beaches with clean sands, spectacular volcanic landscapes, lush tropical jungles, and breathtaking mountains. Each island provides a distinct setting, from the blazing glow of active volcanoes on the Big Island to the green cliffs of Kauai’s Na Pali Coast.
Several couples have chosen to incorporate Hawaiian traditions into wedding ceremonies, which provides them with a one-of-a-kind and culturally rich experience that infuses the event with the spirit of aloha. These traditions convey a strong sense of authenticity and connection to the land and its people. Incorporating these traditions makes for a memorable wedding experience and honors and celebrates Hawaii’s vibrant traditions and values.
Collaborations and promotional activities
Hawaii’s allure to couples from target segments is amplified through strategic collaborations and enticing promotional activities, according to FMI. Collaborative initiatives between luxury resorts, airlines and local firms offer curated packages, blending exclusive accommodations with activities such as beachside dinners, spa retreats, and personalised island excursions.
Joint promotional campaigns by tourism board, travel agencies, and hospitality partners spotlight Hawaii’s attractions through captivating visuals, highlighting its dynamic landscapes. Enhanced by marketing efforts, including social media campaigns, influencer collaborations, and travel expos, Hawaii is set to be an idyllic haven for couples seeking intimate weddings, adds FMI.
