In its endeavour to enhance customer experience, value-led innovation, and build trust in Online Travel Agents industry, Cleartrip, one of India’s fastest-growing online travel portals, has launched Clear Advantage. In a press statement, the company says that as a pioneering step towards its brand-new avatar, Clear Advantage is designed to “provide the most incredible value to its customers while elevating the travel experience”.
The statement adds that grounded in flexibility, affordability, and seamlessness, Clear Advantage offers several benefits to customers including such as CT FlexMax that allows a user to modify and cancel a flight booking 24 hours before the departure. Other services include an assurance that all customer assistance calls will receive a response within 60 seconds, offering free meals or seats on select flights and an assurance to process 99 pc of all refunds within 24 hours.
“As a business, customer-centricity is the life force that fuels all our endeavours. Clear Advantage is an extension of this principle and mirrors our core values – ‘transparency, optimism, curiosity, innovation, and inclusivity’. When a customer chooses Cleartrip, they trust us to offer the best travel experience that is value driven and seamless – and we do not take that responsibility for granted. The launch of Clear Advantage is one of the several measures we have taken to make travel hassle-free and flexible. We are confident that our value proposition will usher in a new era within the OTA landscape and enable customers to experience travel like never before,” says Ayyappan R, CEO of Cleartrip.
The company adds that it has witnessed a 3-fold growth YoY in its revenues in FY23. “It has also been a great year in terms of marketing communications as well with clutter-breaking propositions like Cleartrip Tatkaal, Passports are #MeantForMore and The Big Billion Days by Flipkart. Cleartrip will continue to place ambitious bets on the travel and tourism industry, while constantly innovating keeping customer-centricity and value innovation at the forefront,’’ adds the press release.
The statement says that since its launch in July 2006, Cleartrip has emerged as India’s fastest-growing online travel technology company. In April 2021, Flipkart acquired 100 pc of Cleartrip’s shareholding, and subsequently, Adani Enterprises acquired a significant minority stake in Cleartrip in October 2021.