Zimbabwe focuses on Indian market in 2020

Rate this post

In an effort to enhance destination awareness and foster market visibility, the Zimbabwe Tourism Authority, will for the first time exhibit at the 27th edition of the South Asia Travel and Tourism Exchange (SATTE) in New Delhi, India from 8-10 January.

Zimbabwe Tourism Authority Acting Chief Executive, Givemore Chidzidzi said this year the organisation is focussing on nurturing and growing new and emerging tourism markets. “There is need for us to mark our presence in the Indian market. We will have to be actively increasing our marketing activities there. To kickstart this process, we will be participating at the SATTE 2020. The Fair will provide a platform for the country’s tourism industry players to establish new business partners and strengthen relations with key partners and stakeholders from the Indian market and beyond” he said.

“As part of our plan to solidify our presence in India, we will follow up our presence at SATTE with roadshows later in the year in Indian main cities” he added.

In terms of tourist arrivals, in 2018, Zimbabwe received 12 465 tourists from India, a significant 79% increase from 2017’s 6 960 arrivals. “As a country bestowed with rich cultural heritage, destination Zimbabwe is strengthening its tourism business and entering emerging markets. The potential is huge and our main thrust is to continue intensifying our marketing efforts in this market in particular”, Chidzidzi added.