Maldives remains a year-round destination of high interest with travellers from around the world
Global hospitality development company Pulse Hotels & Resorts has highlighted the latest trends expected to be the key drivers for increasing travel demand to the Maldives, ahead of the summer travel season.
According to a statement by the company, Maldives remains a year-round destination of high interest with travellers from around the world visiting for leisure including families with children, couples and solo travellers, groups of friends or corporate retreats and MICE travel.
Althaf Mohamed Ali
Pertinent trends and insights that make the summer months look very promising for travel to the Maldives, says Althaf Mohamed Ali, Chief Operating Officer at Pulse Hotels & Resorts.
The statement adds that Asian countries, especially China and India may remain top source markets for summer 2023. India has consistently been a primary source market for the Maldives and expected to continue topping the list for this summer season as well, with high interest from other countries especially in Asia including China. Last year, India took a leading 14.4 pc market share with 241,369 tourist arrivals into the destination.
Since the start of 2023, the Maldives has seen a spike in last minute holiday bookings from across various countries, and with summer season on, this trend is expected to continue picking up.
It goes on to say that though typical leisure holidays in the Maldives tend to last between six and seven nights, the country’s idyllic private island resorts have recently attracted a growing number of long-stay travellers who seek to blend work and leisure.
It says that despite other destinations around the world opening up back to pre-pandemic levels, there is immense potential for the Maldives to maintain its positioning as the top private island paradise.
Pulse Hotels says that local tourism promotion organisation, Maldives Marketing and Public Relations Corporation (MMPRC) has several destination marketing and promotional initiatives in place to drive higher numbers, including partnerships with resorts and travel brands, digital and social media campaigns, participation in major trade events, media engagement programmes and beyond.
Some other key contributors to tourism are various global flight carriers servicing major cities with multiple weekly flights, and continued flexible travel policies by the Maldivian government are only going to be added incentives for travel to increase to Maldives.
