American hospitality franchise Marriott International has signed an agreement with Hainan Qianrui Industrial Development Company to bring the W Hotels brand to Sanya, a popular tourist hub located on China’s southern island province of Hainan.
According to a press statement by Marriott, the new luxury hotel W Sanya will be located in Sanya Bay and is slated to open in the second quarter of 2028. The hotel is ambitious to become an ultra-luxury retreat in Sanya with its bold, detail-driven design, elevated service, and engaging always-on programming.
“We are thrilled to be working with Hainan Qianrui Industrial Development to bring W Hotels to Sanya, Hainan, inviting guests to indulge in the modern charm of the tropical coastal city through a distinct lens of luxury. We look forward to continuing to expand our luxury portfolio in Greater China in line with our ‘Brand + Destination’ development strategy and align W Hotels with complementary destinations to cater to the ever-evolving luxury global traveller,” says Gavin Yu, Chief Development Officer, Greater China, Marriott International.
According to Marriott, W Sanya will be designed by the Singapore-based architectural firm WATG into an ‘avant-garde’ 15-storey building with a sprawling rooftop terrace. It will feature a 260 guest rooms and suites, with ocean views and four signature restaurants and bars.
It will also include facilities such as the Wet deck and swimming pool, fitness centre, and Away Spa and 1,533 sqm of multi-functional space to meet a broad range of event needs.
“We are excited to work with Marriott International on this landmark project. W Hotels is one of the world’s iconic hospitality lifestyle brands. This collaboration is set to breathe new life into Sanya, redefining the innovative luxury experience catering to both visitors and local residents alike,” says Liu Wenjun, Chairman of Hainan Qianrui Industrial Development.
The statement adds that Sanya is known as the ‘Hawaii of the East’ for its tropical flair and picturesque scenery. With its crystal blue waters and lush coconut groves, Sanya Bay is an ideal option for a getaway to seaside retreat and embrace local culture and traditions. Conveniently located only four km from Sanya Phoenix International Airport, W Sanya is adjacent to renowned landmarks and attractions such as Tianya Haijiao, Dadonghai Beach, and Phoenix Island.