The luxurious retreat features 57 exquisitely appointed rooms and suites, including nine Suites and one Penthouse
London’s iconic locality, West End, now boasts of a new luxury property as Broadwick Soho officially opens its doors to Indian travellers. According to a press statement by One Rep Global, which represents the property in the Indian market, the independent luxury hotel is set to redefine the way Indian visitors experience the vibrant city.
Hemant Mediratta
“We are elated to introduce Broadwick Soho to Indian travellers. London has always been a top destination for Indian tourists, and we believe that Broadwick Soho’s unique blend of luxury, artistry, and contemporary sophistication will provide an exceptional stay for our Indian guests,” says Hemant Mediratta, CEO of One Rep Global.
The statement adds that Broadwick Soho, born from the vision of a group of friends, promises a captivating and characterful experience in London’s historic Soho district. It says that the luxurious retreat features 57 exquisitely appointed rooms and suites, including nine Suites and one Penthouse, designed to provide guests with a serene and restful sanctuary. Each room boasts bespoke furniture, individually selected artworks, and high-quality finishes, creating an atmosphere of modern opulence.
“The hotel’s townhouse aesthetic, conceptualized by world-renowned interior designer Martin Brudnizki, is a harmonious blend of Jazz Age opulence, Italian influences, English eccentricity, and a sprinkle of Disco fabulousness. It is a feast for the senses, offering a perfect balance between glamour and comfort,’’ adds Mediratta.
The statement adds that Broadwick Soho elevates the culinary scene in Soho with a range of eclectic restaurants and bars. Guests can savour classic Italian gastronomy with a modern twist at the flagship restaurant, Dear Jackie, or enjoy barista-made coffee and evening aperitivo at Bar Jackie. The resident-only lounge, The Nook, offers a relaxing escape, while Flute, the rooftop dining bar and terrace, provides breathtaking views of London’s skyline. For those seeking an exclusive experience, The Dining Room on the eighth floor is a unique private dining space.
The statement adds that the hotel’s owner, Noel Hayden, drew inspiration from his family’s own hotel, Mon Ami, in Bournemouth. Noel’s childhood memories of Mon Ami, owned by his parents Jackie and Noel Senior, served as the foundation for the essence and spirit of Broadwick Soho. The restaurant ‘Dear Jackie’ pays homage to his beloved mother, while vintage family photos adorn various items within the hotel.
Noel is joined by a team of friends, including Jo Ringestad, Joshua Gardner, Andrea Gelardin, and Jamie Poulton, who bring their expertise to ensure Broadwick Soho’s success.
The statement adds that the hotel boasts an art collection featuring iconic works by artists like Francis Bacon, Bridget Riley, Andy Warhol, and William Turnbull. Guests will also enjoy the custom-made Broadwick Soho scent and candles.
One Rep Global says that the hotel’s mascot, the elephant, symbolises loyalty, intelligence, empathy, and compassion, aligning perfectly with the values of Broadwick Soho as an independent family business. It says that Broadwick Soho is now open to Indian travellers, with room rates starting at GBP 595, inclusive of VAT and breakfast.
