Adding to its Middle East portfolio and cementing its footprint in Dubai, German luxury hotel group Kempinski has announced the rebranding of two classic properties as Kempinski the Boulevard Dubai and Kempinski Central Avenue Dubai.

Kempinski Hotels, said to be world’s oldest luxury hotel company, has unveiled plans to double its footprint in Dubai with the rebranding of two classic properties.

In a press statement, the hotel says that on New Year’s Day, the Kempinski flag was hoisted above Kempinski the Boulevard Dubai and Kempinski Central Avenue Dubai, formerly Address Boulevard and Address Dubai Mall respectively.

According to the hotel, the addition of these two landmark properties to the Kempinski portfolio significantly expands the brand’s presence in Dubai, which was one of the best-performing destinations worldwide for the luxury hotel group in 2023.

“This important milestone marks an enormous step forward for Kempinski and cements our role as one of the dominant luxury hotel brands in the Middle East. As one of the first luxury hotel companies to secure a foothold in the United Arab Emirates in the late 1990s, Kempinski has a well-established reputation for unsurpassed quality and service. Following a record year of performance, we will continue to grow our portfolio across the region in 2024 and beyond,” says René Nijhof, Chairman of the Board of Directors, Kempinski SA.

Located in the heart of Downtown Dubai, Kempinski the Boulevard Dubai features 198 rooms across 72 storeys and residential spaces. It is in close proximity to attractions including Dubai Mall, Dubai Opera and the world’s tallest building, Burj Khalifa.

Kempinski Hotel Central Avenue Dubai features 245 luxurious rooms and suites, and is conveniently connected to the Dubai Mall. The rooms, suites and residences are ideally designed to offer unmatched views of Downtown Dubai, Burj Khalifa or the city skyline.

“These two landmark hotels embody a sense of modern Arabian luxury and timeless European elegance. Kempinski has been present in the Middle East for more than 26 years and it remains one of the most dynamic and exciting parts of the world for us. With these new additions to the constellation and a strong pipeline in the region, we reassert our reputation as a trusted partner in the Middle East and around the globe,” says Nijhof.

“We are delighted to see the Kempinski flag flying over two of our most prestigious properties in Dubai. The Kempinski brand is a symbol of excellence that represents the very best of European hospitality. The company’s strong track record and expertise in the region makes it an ideal partner to usher these two hotels into the next era,” says Khalid Anib, Chief Executive Officer, Abu Dhabi National Hotels. 

The statement adds that in addition to the two new properties, Dubai is home to Kempinski Hotel Mall of the Emirates and Kempinski Hotel and Residences Palm Jumeirah. When it opens in 2025, Kempinski Residences the Creek Dubai will become the first standalone Kempinski private residences in the region.