Ascott launches ‘Ascott Unlimited’ to mark 40th anniversary

USD 331 million earnings with highest openings at 9,600 units in 2023
/ New Delhi
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Ascott launches ‘Ascott Unlimited’ to mark 40th anniversary

Ascott is celebrating its 40th anniversary

With about 950 properties across over 220 cities and counting, Singaporean hospitality firm Ascott has launched a new campaign ‘Ascott Unlimited’ as a part of its 40th anniversary celebrations.
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Singapore-based hospitality firm Ascott has announced the launch of ‘Ascott Unlimited’, a year-long medley of initiatives to mark its 40th anniversary in hospitality service.

In a press statement, the company says that the launch was unveiled at the Southeast Asia debut of the Asian Hotel Industry Conference and Exhibition (AHICE) 2024 held in Singapore.

AHICE SEA 2024 was attended by many key prominent investors, owners, and operators in Southeast Asia, representing over USD 500 billion in assets, the statement adds.

“The journey in the evolution of Ascott’s business is a natural one. We have spent the last four decades building the relationship we have with our guests, owners, and partners. We have put in significant investment to develop systems and infrastructure to support our growing business. We have been nurturing a culture of hospitality amongst our associates. Laying the foundation through disciplined growth over the years now paves the way for us to ensure that Ascott will continue to be that preferred accommodation of choice for our guests. We remain committed to quality growth and partnership with our owners and investors for the decades to come.”

The statement says in 2023, Ascott achieved a record year of fee earnings at USD 331 million, as well as the highest number of property openings with nearly 9,600 units turning operational.

According to the statement, Ascott Unlimited will offer four key benefits including unlimited opportunities, unlimited choices, unlimited freedom and unlimited good.

“Ascott has been at the frontier of providing serviced living for 40 years now. In recent years, we have been accelerating our journey in the hospitality space. Through listening to our guests and clients, as well as internal surveys conducted with our associates from around the world, we saw Ascott’s 40th anniversary milestone as an unprecedented opportunity to share the profound changes that the company has gone through. As we mark Ascott’s corporate coming of age, this is a timely occasion for us to celebrate our present, while shining a light to the future,” says Tan Bee Leng, Chief Commercial Officer, Ascott.

“Building on our foundation in an increasingly blended world of travel, Ascott is breaking new ground so our guests can work, stay, and play even better. With Ascott Unlimited, we are offering our guests more experiences for their next stay, with more value to enjoy, underpinned by our purpose to make a meaningful difference to travel – tomorrow and beyond. As we go Unlimited, we are excited to be launching initiatives that have been curated to deliver one-of-a-kind stay experiences for our guests. This will be exemplified in everything we do, from free night stays and complimentary membership tier upgrades to signature experiences and programmes unique to each brand. All to ensure our guests unlock a gateway to unlimited possibilities, wherever they are in the world,” Leng adds.

A brand film was unveiled as a part of the launch of Ascott Unlimited. The campaign microsite features the latest updates on events, offers and happenings that guests may enjoy or participate in. An interactive game also allows guests to put their knowledge on Ascott to the test, with a chance to win stay vouchers and Ascott Star Rewards (ASR) points to for the wanderlusts.

The statement adds that under this offer guests can avail a complimentary fourth night with a minimum of three nights booked from its suite of 14 brands, starting now till December 31.

It goes on to say that loyalty members get enhanced benefits and elevated experiences as ASR celebrates its fifth anniversary this year. New or Classic tier ASR members will be gifted with an instant status upgrade to the Silver tier upon their first login to the Discover ASR mobile app, with additional reward points to be earned.

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