Somerset properties around the world have received the Excellence in Design for Greater Efficiencies (EDGE) certification
Singapore-based lodging business company Ascott, part of CapitaLand Investment, has launched its Somerset Sustainability Passport Programme to engage guests in a series of eco-friendly activities, wellness programmes and community initiatives at Somerset properties globally.
According to a press statement by the company, the programme has been launched to support Ascott’s sustainability goals in Ascott Cares 1, which celebrates its first anniversary this November.
The statement adds that its Somerset brand is responsible for inclusivity and sustainability, and the launch of the Somerset Sustainability Passport Programme is part of a wider commitment to embark on a collaborative journey together with all its stakeholders.
Tan Bee Leng
“Sustainability is a global challenge that requires collective effort. The Somerset Sustainability Passport programme is a global initiative by Ascott to foster a sense of community and shared purpose through our Somerset brand. By actively involving our guests in these efforts, we are not just telling them what the Somerset brand stands for; we are amplifying our impact to create a lasting emotional connection. Small individual actions, when multiplied across our portfolio of Somerset properties globally, can inspire our guests of all ages, especially the next generation, to recognise the importance of taking practical action today,” says Tan Bee Leng, Ascott’s Managing Director for Brand & Marketing.
“As sustainable travel gains pace, Somerset brand’s philosophy of finding harmony within ourselves, with the people around us, and being in harmony with the environment, is exactly in line with shifting traveller demands to embrace greater mindfulness and sustainability when they travel and in their daily lives. Positioning ourselves as forward-thinking and socially responsible in a world that increasingly values sustainability and inclusivity, is a strategic imperative for Ascott which goes beyond the transactional nature of business,” adds Leng.
The company says that Somerset is a key growth brand in Ascott’s global portfolio, is GSTC-recognised, and well-suited to multigenerational families, given its flexible brand offerings and spacious multi-bedroom units. From November 20, the new Somerset Sustainability Passport programme has been rolled out at Somerset.
The firm says its Somerset guests will experience a series of on-site sustainability initiatives, from eco-friendly activities and wellness programmes to community initiatives, as well as sustainability passports with tasks for guests to complete. Embracing Somerset’s brand ethos “where harmony is second nature”, these initiatives revolve around three pillars of harmony, being in harmony with the environment, with oneself and with the people around.
The firm adds that Somerset properties around the world have received the Excellence in Design for Greater Efficiencies (EDGE) certification, for achieving at least 20 pc reduction in energy consumption, water consumption and embodied carbon in construction materials.
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