Valencia to host 34th World’s Tourism Film Awards

Spanish city projects itself as MICE
/ New Delhi
/ Film
Valencia to host 34th World’s Tourism Film Awards

World’s Tourism Film Awards recognise creative excellence in tourism audiovisual productions

Projecting its facilities for welcoming MICE events and with an aim to promote film tourism, the Spanish city of Valencia will host World’s Tourism Film Awards next month.
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Valencia in south-eastern Spain will host the World’s Tourism Film Awards for the second year in a row. The 34th edition of the awards is set to attract leaders of tourism and audiovisual industries to receive the prestigious awards and titles of the World’s Best Tourism Films. The award ceremony will take place at the CaixaForum, located in the architectural complex City of Arts and Sciences, on November 24.

Organised by the International Committee of Tourism Film Festivals (CIFFT) and Visit Valencia, the World’s Tourism Film Awards recognise creative excellence in tourism audiovisual productions. The event will celebrate the best promotional films in five thematic categories: tourism destination city, region, country, tourism products, and tourism services.

“Valencia is committed to an increasingly digital, dynamic, and personalised promotion, through which we project our identity and our creative capacity, and in which audiovisual content gains greater prominence. For this reason, we are proud that the CIFFT has chosen our city to deliver, once again, the awards for the best videos of tourism promotion campaigns. Thanks to this gala, Valencia will welcome the best professionals in tourism promotion and we will have the opportunity to show them how the city has become, in 2022, the World Design Capital and the European Capital of Smart Tourism,” says Emiliano García Domene, Councillor for Tourism and Internationalisation of the Valencia City Council.

Following the successful partnership between CIFFT and Visit Valencia to announce the winners in 2021, this 34th edition marks the first time the event takes an in-person format outside Vienna.

“Over the last few years, Valencia has consistently proved its potential and is now in the spotlight as a global reference in tourism innovation and sustainability. We are honoured to work with Visit Valencia to bring the World’s Tourism Film Awards 2022 to this vibrant city that combines a rich artistic heritage, architecture, cuisine, and cultural traditions,” says Alexander V Kammel, CIFFT Director.

Valencia has now positioned itself as a MICE destination of excellence, attracting relevant international events. The World’s Tourism Film Awards coincide with another UNWTO-supported event, the 3rd World Conference on Smart Destinations.

The open forum will discuss the opportunities and challenges of tourism destinations, the solutions they require to remain competitive and sustainable, and how technology and innovation applied to the tourism sector are generating structural changes. This matching is also an opportunity to raise awareness of how the audiovisual industry can provide tourism revenue and long-term prosperity to destinations and the importance of innovation in tourism communication.

To reach the title of World’s Best Tourism Film, more than 3,000 promotional videos from 90 countries participated in the CIFFT Circuit, a year-long competition with ten festival members across four continents: New York, Cannes, Los Angeles, Vienna, Cape Town, and Kyoto, among others.

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