Asia’s leading MICE show, MICE Show Asia 2022, is set to stage a return to its home base of Singapore with the first in-person meeting in two years. Destinations and other stakeholders from across the globe headed to the prime show.

MICE Show Asia 2022, a three-day conference and exhibition for the meetings industry in Asia Pacific (APAC) that aims to redefine industry practices and identify new trends that will shape the future of MICE is staging a comeback in the post-pandemic era. The fourth edition of the premier MICE Show in Asia returns as an in-person event from October 19-21 at the Marina Bay Sands in Singapore. The event is co-located with ITB Asia and Travel Tech Asia and is being organised by Messe Berlin (Singapore).

 According to a press statement, a strong presence of exhibitors signals the importance of MICE Show Asia for the industry. Across the three days, more than 30 exhibitors from Convention and Visitor Bureaus, MICE buyer organisations, destinations, MICE tech companies and start-ups will showcase their products and services at the event.

“MICE Show Asia 2022 will bring together industry suppliers, meetings & events professionals and emerging MICE innovators to connect and build the future of MICE. With the industry’s revival and positive signs, this event is a must-attend for the meetings industry in APAC to get the latest insights and strategies and capture the immense growth of the Asia MICE market,” says Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of MICE Show Asia, Travel Tech Asia and ITB Asia.

MICE Show Asia will take place on the leading MICE & Corporate Travel conference stage, with a strong international participation from speakers and partners from the various associations and organisations of the MICE industry worldwide. According to the press statement, the who’s who of the community will discuss five main topics ranging from Emerging Trends Shaping the Future of Events and Digital Nomads – A New Type of Corporate Travellers to Duty of Care for All: The Extended Role of Travel Managers with Travel Risk Management, says the press statement.

Traditional in-person meetings were paused in 2020, but innovation flourished out of necessity.  The statement adds that now is the time for venue providers to use those lessons learnt over the past years to rebuild MICE even stronger. The meeting will also address the issue of how venue providers are building safe, secure, and thoughtful meeting space and experience for planners and suppliers.

The in-person event includes 3 days of full trade show experience, business meetings and thought-provoking conference programme, says the statement.