Galeries Lafayette, one of leading department stores in Europe, will be showcasing and celebrating French creativity through various verticals such as fashion, beauty, homeware and others as a part of their new campaign, ‘French Touch.’

With a wide range of iconic brands, personalities and collectives, the quintessential Parisian department store, Galeries Lafayette is celebrating the new ‘French Touch’ in fashion, beauty, homeware and food from July 5 to August 31.

Founded over 125 years ago, Galeries Lafayette has always been a showcase for French creativity in its most vibrant and unique forms.

As part of the celebrations, the flagship store’s panoramic rooftop terrace will be staging this summer’s hottest event, with an exciting and original line-up of both established artists and emerging young talent from the French music scene, says a press release by the department store.

Renowned for showcasing creative freshness   of the most promising designers of their generation, the Paris Haussmann store, the flagship outlet of Galeries Lafayette this summer is renewing the tradition of an under-the-dome sensation with an immersive installation, designed by Studio GGSV, which will also be reflected in the store’s staircases and display windows.

In addition to this, Galeries Lafayette is also celebrating French creativity in music, film and technology with an arts festival on the Paris Haussmann store’s panoramic rooftop terrace.

The celebrations will have a rich and eclectic line-up, reflecting the unique, high-octane ‘French Touch’ movement. At the end of each day, a classic French film will be screened in partnership with French film production and distribution firm Gaumont, followed by a live concert at nightfall. And to round off each evening, a DJ set in partnership with Yves Saint Laurent Beauté will transform the rooftop terrace into an outdoor dancefloor.

From electronic music and rap to nouvelle chanson, the exceptional line-up highlights both the diversity and distinctiveness of the French music scene, with artists like Yseult, Sofiane Pamart, Étienne de Crécy, Bon Entendeur, Kiddy Smile, Pedro Winter, Julien Granel, Dabeull and Rad Cartier.

Throughout the festival, a crypto art exhibition curated by art collective Obvious examines the relationship between art and artificial intelligence, bringing together several French artists who are blazing the trail in NFTs.

The festival will be free of charge and open to everyone who signs up online, and promises to provide fresh insight into the faces and facets that make France unique.