Mystifly today announced that Costco Travel has deployed its Smart Selling Platform, with an initial focus on gaining access to exclusive Hawaiian Airlines NDC content and efficiently managing post-booking servicing across all content sources.

Mystifly, a Singapore-based technology company that specialises in airline sales and distribution, has announced the integration of its Smart Selling Platform (SSP) with Costco Travel, a Washington-based travel agency.

According to a press release from Mystifly, Costco Travel’s first priorities were getting access to unique Hawaiian Airlines NDC content and effectively handling post-booking servicing for all content sources.

The statement says that this strategic technology integration expands the flight options available to Costco members and enhances their booking experience.

As Mystifly is a Hawaiian Airlines (HA) Connect Approved Partner, by deploying Mystifly SSP, Costco Travel can now offer Costco members Hawaiian Airlines flights and functionalities that are only available through HA Connect, such as exclusive Neighbour Island point-to-point flights, frequent flyer personalisation and dynamically priced ancillaries.

As an added benefit to Costco Travel, this premium Hawaiian Airlines content does not have a Distribution Cost Recovery Surcharge applied, the statement adds.

It goes on to say that following a RFP process, Costco Travel selected the Mystifly Platform-as-a-Service solution that provides access to air content from multiple sources via a single connection.

“Our Smart Selling Platform provides the flexibility and agility that travel sellers like Costco Travel need to navigate today’s complex distribution landscape,” says Rajeev Kumar, founder, CEO, and MD of Mystifly.

“It provides a future-proof tech stack that insulates a travel seller’s day-to-day operations from unexpected changes in airline sourcing strategies or APIs, along with a robust set of tools for revenue and channel optimisation,” Kumar adds.

“Mystifly’s SSP enables Hawaiian to provide our HA Connect NDC content to key partners such as Costco while ensuring that it integrates seamlessly into their current business processes. We look forward to working with Mystifly and growing our agency business together,” says Brent Overbeek, EVP and Chief Revenue Officer at Hawaiian Airlines.

The statement adds that Mystifly has also shared the company’s vision for how SSP technology is streamlining and transforming airline distribution, selling and servicing.