As part of its efforts to reinvigorate travel to Sri Lanka, and augment its own business, SriLankan Airlines has renewed partnership with an all-woman French adventure travel group, Raid Amazones, to mount the Raid Amazones 2023, the second consecutive edition of the high-profile event in Sri Lanka.
According to a press statement, SriLankan Airlines has tied up the partnership with Raid Amazones 2023 with the aim of reaffirming Sri Lanka’s stature as a sought-after tourist destination among the discerning contemporary traveller.
The next edition of the event will see the popular French adventure trail unfolding in the country’s hill capital, Kandy in March 2023, adds the statement.
“Looking back at the last year’s event, I can confidently say that, if not for SriLankan Airlines, we wouldn’t have been able to host it in Sri Lanka. Next year, we are returning with firm assurance and confidence that Sri Lanka will have all the novelty and excitement that the event embodies, and Kandy will provide a new perspective to the event’s diverse destination portfolio,” says Alexandre Debanne, Founder of Raid Amazones.
“We are delighted to partner with Raid Amazones 2023 yet again, to position Sri Lanka in the hearts of adventure enthusiasts across the globe. As the National Carrier, we take pride in attracting global media attention and winning the trust of international travellers at a time that the country is progressing from the recent challenges. We anticipate Raid Amazones 2023 to have an overwhelming appeal both in terms of participants and the followers,” says SriLankan Airlines, Chairman, Ashok Pathirage.
SriLankan Airlines sponsored Raid Amazones for the first time in 2022, from March 27-April 6, as part of its plans for recommencing operations to Paris. The airline carried 504 female French athletes, earning an immeasurable amount of global media visibility for Sri Lanka. On the occasion, the airline had also branded an aircraft with Raid Amazones 2022 themed livery, operated by an all-female crew to bring Sri Lanka into the limelight as an adventure and sports tourism destination on a global scale, says the statement.
To be held from March 19-29 in Kandy, the 2023 edition will showcase a new face of Sri Lanka, the tea producing areas of the island nation. The activities planned for the next edition include running and cycling in the midst of majestic tea plantations, says Raid Amazones.